The Future of TV Advertising Canada 2026 is focused on securing a sustainable sovereign media ecosystem that provides effective reach into Canadian homes across TV and premium streaming. 

We want to know how to keep more media budget inside Canada to fund local storytelling, media plurality and cultural diversity, while embracing the best of global TV. 

We explore the TV and premium streaming innovations that will safeguard sales jobs in Canada. You will hear about the buyside innovations that will help maintain Toronto and Montreal as globally significant media hubs. 

This event explores the future of TV advertising amidst renewed economic uncertainty, with CMOs under pressure to prioritise performance. How can TV help them? 

The bigger focus is on brand building. What are the rewards for companies who tell their own brand stories? Do we still have the creative power for mass persuasion? 

This event embraces the total video marketplace and efforts to unify linear and streaming audiences, and the measurement that underpins this.  

It makes sense of the fast-changing TV distribution landscape. We showcase the programming – wherever it is from – that Canadians will love in 2026-27. 

The big question is how to embrace the best of global yet maintain a strong, sovereign media industry that is local. Join us to find out how.